Supporting women artisans throughout the Atlas Mountains

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  • afrraH
  • afrraH

The Hidden Tribe





Meaning: Singer


  • Type: Super soft chenille Moroccan rug with little fringes on one end. This light-weight piece is perfect for an entryway or draped over a bed or sofa. Also makes a stunning wall hanging! This item is made with chenille. Chenille fabric has a velvet feel.
  • Origin:  Mrirt region.
  • Technique: This rug is woven in the flatweave style using a wooden vertical loom. The motifs are sewn in after the carpet is made.

Flat Weave

Flat weave involves strands of weft yarn laced in and out of the warp threads and beaten down to make a close, even textile. This technique was widely used for the rugs of the hot lowland and desert areas of Morocco. There are no knots, so flat-weave rugs lay thinner than pile carpet but may feature very intricate designs. Stripes and chevrons are common designs, but fine weavers create rugs that almost resemble tapestries in their complexity. The patterns can be varied with the addition of knotted or embroidered sections, and colors range from vivid hues to undyed natural whites, off-whites, grays, browns and blacks.

  • Decoration: Purple monochrome field. multicolor motifs. White border.
  • Symbology: The Bajaadia is a free spirit work of art, the weavers in this ones tend to follow a certain symmetrical design using the berber symbols sporadically without a clear intention to express something related to their fertility or pregnancy. They are fun pieces instead of practical which is the case of most of the Berber rugs.
  • Knot style: Symmetric 
  • Wool velvet: Purple
  • Fringe: Thin, Short and plaited.
  • Material: Chenille
  • Wrap: Purple
  • Weft: Purple for the field, and Teal and Yellow for the main border.
  • Bottom end: stopped by a horizontal yellow braid (chevron effect)
  • Top end: Finished by an assemblage of threads into braided fringes and a horizontal purple thread (chevron style). 

Care and Cleaning:

Buying a rug is similar to buying an old vintage bottle of wine, both need a certain care in order to withstand time and surrounding conditions. Contrary to what most people think, foot traffic doesn’t mess berber carpets, it actually gives them a beautiful vintage look over the years. What can damage the carpet's fibers over time is the dust brought in by the foot traffic. 
We get asked a lot this question by our clients. The answer isn’t simple since every rug is different and the caring process will depend on several factors such as:
  • The kind of rug (Flat-weave, Knotted…etc)
  • The foot traffic
  • The rugs placement (Floor, sofa, or wall) 
Vacuuming a rug is the best way to go for the majority of rugs, preferably once a week and once a year or every three years we recommend to have the rug professionally washed.
The Hanbel (falt-weave) can also be vacuumed as long as it doesn’t have sequins, if it does you want to take it outside and shake it.
This blog has very specific and accurate instructions on how to clean and vacuum your wool rug, it’s worth your time in order to assure the longevity of your conversation piece.

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